Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

This study uses Lovejoy and Saxton's (2012) hierarchy of engagement to analyze how nonprofit human service organizations use Facebook and Twitter to engage stakeholders. Their framework has not been applied to this nonprofit subgroup, and most previous scholarship on this topic focuses on just one platform. We also contribute by drawing on organizational theory to better understand variation in the modes of engagement organizations emphasize. Based on our analysis, we add new subcategories to the hierarchy of engagement. In addition, we find that compared to other nonprofit subgroups examined in previous research, the organizations in our sample placed a greater emphasis on using social media messages to ask stakeholders to take action. We report only modest variations in how organizations were using Facebook and Twitter. Finally, according to our results, resource dependence and stewardship theories help explain the modes of engagement organizations prioritize.     

The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women

ABSTRACT

This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission. Using the 2017 Women’s March on Washington (WMW) as an object of study, we explored how campaign messages reflected principles of intersectionality, consensus- and dissensus-based communication, and organizational self-reflection. We conducted a thematic analysis of posts from the WMW’s social media accounts as well as media quotes by the organizational leaders to get at the leaders’ intentions in their message design. Data suggested that messages of inclusivity as well as of necessary discord were employed to enact political change for WMW’s publics. We argue that although the WMW was not wholly intersectional, particularly in determining its political agenda, the efforts toward intersectionality are notable for theory-building and reflective practice, particularly for social mediated campaigns. The study proposes a theory for digital intersectional communication to guide future research and advocacy work.     

“Sassy Queens”: Stylistic orthographic variation in Twitter and the enregisterment of AAVE

Recent computational sociolinguistic analyses of social media have emphasized the potential of using orthographic variation as a proxy for speech, thereby permitting macro‐level quantitative studies of regional and social variation (e.g. Eisenstein, 2015). However, the extent to which stylistic variation may affect these analyses remains largely unexplored. In this paper, I explore how authors use variant spellings stylistically to deploy personae and characterological figures (Agha, 2003), by examining the presence of African American Vernacular English (AAVE) features in a corpus of 15,804 tweets extracted from the timelines of 10 gay British men. I argue that the stylization of AAVE signals the development of a very specific persona—the “Sassy Queen”—which relies on an essentialized imagining of Black women as “fierce” and “sassy.” Concluding, I emphasize the value of micro‐level analyses in complementing quantitative analyses of linguistic variation in social media.     

Digital learning across cultures: an account of activity theory

ABSTRACT

This paper explores a teaching and learning process as it unfolds in an online offshore classroom. The paper reports on teaching and learning narratives distilled from different cultures, namely the cultures of educators and students in the context of digital learning environments. Drawing on activity theory as a conceptual framework to analyse the narrative, we employ self-study as a methodological tool for capturing the dynamism and complexities that unravel in intercultural and technology-enabled teaching activities. The framework explores the relationships, tensions and opportunities of diverse activity elements that constitute the design and delivery of digital pedagogies. In the networked intercultural system, sustaining the position of activity elements and the specific relational circuit that they institutionalise is a key task for understanding digital technologies as an influential tool for effective learning and teaching practices. We argue that seeing the digital platform from the perspective of its role in creating dynamic interrelationships in a complex activity system is one way to move beyond the cultural confines of any particular element in the system.     

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

The rapid diffusion of social media is ushering in a new era of crisis communication. To enhance our understanding of the social-mediated dialogue between organizations and their publics in crises of China, this study conducts a content analysis of 61 relevant journal articles published in 2006–2018. Results of this research present an overview of ongoing research trends such as theoretical frameworks and methodological preferences. This research also explores how the unique Chinese social media characteristics affect the dialogue between types of organizations and their publics. Contextual factors such as face and favor, relationship (Guanxi) and sentiment (Renqing), and the centralized political system that may facilitate/inhibit dialogue in crises of China are identified as well. Finally, this study suggests promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China.     

Moving forward the dialogic theory of public relations: Concepts,methods and applications of organization-public dialogue

Advanced information and communication technologies and social media (Web 2.0) have significantly shaped every aspect of contemporary society since Kent and Taylor’s (1998) proposal of dialogic principles, which later evolved into dialogic theory of public relations. It is now time to move the theory forward. The special section aims to advance the dialogic theory of public relations by reviewing the scholarship in organization-public dialogue to pinpoint critical issues for its development and introducing studies that take the dialogue approach to examine a range of public relations practices in China. In this introduction, we first identify critical issues to be addressed for the development of the dialogic theory of public relations and then introduce the articles included in the section. We conclude by proposing research directions for the theoretical and practical development of the dialogic approach to public relations.     

The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals

Social media influencers (SMIs) have become a primary stakeholder group for communication professionals. However, this phenomenon still lacks a coherent body of theory and significant gaps exist in knowledge of how organisations perceive and identify them in the context of public relations, specially through empirical and cross-cultural studies. This comparative research includes European (n = 2710) and Latin American (n = 914) professionals working on different hierarchical levels, both in communication departments and agencies. Despite the massive implementation of social media channels, only a minority of Latin American and European professionals use specific strategies to identify and engage with SMIs. Practitioners prefer traditional identification indicators: personal reputation, the relevance of topics covered, and the quality of the content shared online.     

Gender,technology and the ablenational Paralympic body politic

ABSTRACT

The Paralympic games is a pedagogic, pervasive, political, powerful, and ‘popular’ cultural site where the heightened visibility of disability bring into being specific forms of disability as they articulate within cultures, institutions and practices. Regarded as a ‘positive charge’ by Stuart Hall, the Paralympics intends to challenge the devalued disabled body politic of typical disability representation. This has been stimulated by the entry of Channel 4 as the UK Paralympic rights holders in 2012 which has seen greater media coverage of certain technologically enhanced cyborgian parasport bodies and an emerging celebrity / sexualized disability culture. This contemporary moment in disability representation provides a compelling space in which to (re-)address the gendered nature of hyper-visible Parasport hybrids, their potential to disrupt ‘normative’ relations of power, and, the wider impact on disability politics in a neoliberalised culture of widening and affective circuits of bodily inclusion and control. Drawing on an integrated content and textual analysis of 90?h of Paralympic programming from the Rio 2016 Games we highlight two emblematic segments so as to enhance our appreciation of contemporary disabled politics as it intersects with gender, technology and nation. We analyse these emblematic segments at the intersection of critical disability studies, cultural studies and sport, using concept of ablenationalism to highlight the extent certain technological capacitated parasport bodies perform gendered representational work as part of the seductive apparatus of neoliberal micro-governance suggestive of an emerging ecology of disability-gender relations. In doing so, we highlight the Paralympic contradictions and interrogate the assumed ‘positive charge’ of the contemporary (re-)presentation of disability.     

Relationship building and message planning: An exploration of media challenges and strategies used during school crises at the P-12 level

Schools at the P-12 level increasingly face crises related to school shootings, violence, and other tragedies. Understanding the communication challenges schools face is paramount to assisting schools with communication before, during, and after crisis events. The current study focuses on the challenges created by media interest in such crises and the strategies implemented to overcome these challenges and provide responsible information to stakeholders. Interviews conducted with 21 school crisis teams at the P-12 level revealed that sensationalism, seeking alternative routes to information, and framing were key challenges in working with the media. In light of these challenges, administrators focused on creating media plans, building relationships with the media, being accurate but guarded, and communicating reassurance and reunification. Implications are discussed for school districts nationally.